(Bloomberg) -- A hot new online game is refueling investor optimism for Tencent Holdings Ltd., driving China’s biggest stock boost of 2024.

Its shares have rallied 27% so far this year with help from the strong debut of Dungeon & Fighter Mobile, adding $91 billion in market value, more than any other Chinese company. Improved regulatory and business climates in the company’s key markets are also helping drive expectations.

Analyst price targets have risen to the highest level in two years, while earnings estimates have jumped more than 14% since the start of the year to a record high. Options traders are turning more bullish as well, with the put-to-call ratio falling from a recent high after the launch of DnF Mobile in late May.

“Capital inflows will go to Tencent first,” said Vey-Sern Ling, managing director at Union Bancaire Privee. The stock is rising on a “more positive outlook as its game segment has returned to growth and its advertising business is taking market share.”

Tencent’s New Blockbuster Game Exceeds $270 Million in 30 Days

Tencent is among the best-performers in the global game sector this year, with its Hong Kong-listed shares outpacing gains in peers from NetEase Inc. to Nintendo Co. It’s also regained its position as Asia’s second-largest stock, now behind only Taiwan Semiconductor Manufacturing Co.

DnF Mobile has secured the top spot in China’s game app ranks since its debut, spurring hopes Tencent may have found its next blockbuster. Expectations are also high for the company’s Honour of Fight due later this year as well as Squad Busters, the first new game in five years from its Finnish unit Supercell Oy.

“Given current datapoints, we believe it is reasonable to conclude DnF Mobile will be China’s biggest new game launch in 2024 and Tencent’s most commercially successful new game in the past five years,” Goldman Sachs Group Inc. analysts Ronald Keung and Lincoln Kong wrote in a note. The broker has raised its price target for Tencent 17% since April.

China Game Tracker: Tencent Regaining Its China Video Game Mojo

Amid Beijing’s broad efforts to support markets and businesses, its approval of DnF Mobile in February signaled an easier stance on the game industry following previous tightening. While China’s economy is still struggling, Tencent’s latest results beat expectations as short-form videos helped drive its online ad business.

The games business may see a margin boost after Tencent’s surprise move to pull DnF Mobile from Chinese Android app stores following complaints of high fees. Meanwhile, Huawei Technologies Co. is said to be considering commissions of 20% on its Harmony mobile operating system, much lower than the industry standard.

“There is a high likelihood that other Android app stores like Oppo and Xiaomi that are charging 50% will lower to 30%,” said Morningstar Inc. senior equity analyst Ivan Su. Consensus seems to have improved on China’s game industry given the strong pipeline and the government’s “softer regulatory approach,” he added.

Tech Chart of the Day

Apple Inc.’s iPhone shipments in China rose 40% in May, continuing a recent rebound fueled by heavy discounting from major retailers in the run-up to the country’s June shopping festival.

Top Tech News

  • Nokia Oyj has agreed to acquire Infinera Corp. in a transaction valuing the maker of optical telecommunications equipment at $2.3 billion including debt.
  • Rain AI has recruited an Apple Inc. chip executive to lead hardware engineering, the second high-profile hire this month for a startup trying to design a new type of semiconductor for artificial intelligence.
  • More Microsoft Corp. customers are learning that emails they exchanged with the software giant were hacked by a Russian group as part of a previously reported, state-sponsored breach that had already ensnared US government agencies.
  • Tesla Inc. no longer stands above other electric vehicles in quality because head-scratching design changes on its cars, such as removing turn-signal stalks, have frustrated its owners and lowered its score in a bellwether quality survey.
  • Amazon.com Inc. says it anticipates launching its first batch of internet-from-space satellites in the fourth quarter of this year after previously saying they would be sent aloft as soon as the first half.

Earnings Due Friday

  • No major earnings expected

--With assistance from Gao Yuan and Jessica Sui.

(Updates with Friday trading in par 2, adds chart of the day, updates news items)

©2024 Bloomberg L.P.