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Business of Sports

Business of Sports Wrapped: 2024 edition

When it comes to money in sports, the past 11 months did not disappoint, featuring exorbitant valuations for North American teams, record-setting contracts for athletes and broadcasters alike, and a media rights deal that got a basketball league paid.


PWHL in the game with EA Sports Deal

On Dec. 5, EA NHL 25 released its holiday content drop, a downloadable addition to their wildly popular franchise. In it are all six PWHL teams, their players and even the Walter Cup.


Setting sail in the waters of Nova Scotia

The global sailing competition capped off its most successful event in history at the inaugural 2024 ROCKWOOL Canada Sail Grand Prix in Halifax, Nova Scotia a month prior - selling out within 12 minutes of tickets going on sale. It was attended by a record shoreside crowd of 50,000 spectators along the Halifax and Dartmouth waterfronts.


NBA Cup in-season tournament flies high

In the midst of launching its first In Season Tournament in 2023, the National Basketball Association was negotiating a long-term media rights package that would ultimately make even the most hardened financial analyst stand and applaud.


Canada’s Top 5 sports franchises

It can be shocking to some that the MLSE basketball team surpassed the hockey team in value but there actually should be no surprise. NBA media rights money dwarfs that of the NHL, and the appeal of NBA superstars rivals those of the most popular sports and leagues in the world, including soccer and F1.


Sports stars’ salaries surge

While NBA salaries dwarf those in the NHL, both leagues reward their top performing superstars. But the teams with the most stars don’t always win. Similarly, the highest payrolls never assure a championship. Crafting the right roster isn’t simply about doling out the most money.


Olympic medal latest notch on Steph Curry’s golden CV

To say that Steph Curry is an international sensation would be an understatement. One of the world’s most recognizable athletes, he has revolutionized the sport of basketball over 15 seasons in the NBA with three-point shooting, by winning championships and exhibiting a joy for the game that resonates with casual and fanatical viewers of the sport in North America and around the globe.


Business Strategies Drive the Canadian Premier League’s National Ambitions

The primary objective of the league has always been to enhance Canadian soccer, elevate the prominence of homegrown talent, and boost visibility, with the top priority being to expand the national team pool and foster competition to help Canada qualify for and compete in the FIFA World Cup.


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