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Business of Sports

Change on the horizon for NCAA Tournament

With USA Today reporting that the revenue from the 2025 tournament is set to be USD $955 million, an increase of $122 million from last year’s total, the NCAA has many reasons to play along with the rising powers that be.


Could March Madness ever come to Canada?

In today’s era of Name, Image, and Likeness compensation – schools are exploring the globe looking to lure the best talent to the ever-popular college basketball product. It’s a sport which features an event that brings in nearly USD $9 billion dollars in annual revenue – March Madness.


Formula 1 continues exponential growth at high speed

F1 entered 2025 off the back of its most financially successful year to date, reporting USD $3.65 billion in annual revenue in 2024 - the fourth consecutive year of top-line growth. Furthermore, F1 concluded 2024 with $2.6 billion in cash and liquid investments on hand while currently trading at an enterprise value of $30 billion, a 275 per cent jump from 2017.


Stimulating hockey performance with Canadian sports data science

Stathletes, operating within a rapidly expanding sports analytics market, offers industry-leading hockey insights across 31 hockey leagues in 34 countries and has successfully scaled to the highest professional levels in North America and Europe.


Playoff profits reward Notre Dame’s days of independence

There has been little “luck of the Irish” for the Notre Dame football team in recent years, and recent decades. One of the most historic programs in U.S. college football claims 11 national titles, but none since 1988.


Business of Sports Wrapped: 2024 edition

When it comes to money in sports, the past 11 months did not disappoint, featuring exorbitant valuations for North American teams, record-setting contracts for athletes and broadcasters alike, and a media rights deal that got a basketball league paid.


PWHL in the game with EA Sports Deal

On Dec. 5, EA NHL 25 released its holiday content drop, a downloadable addition to their wildly popular franchise. In it are all six PWHL teams, their players and even the Walter Cup.


Setting sail in the waters of Nova Scotia

The global sailing competition capped off its most successful event in history at the inaugural 2024 ROCKWOOL Canada Sail Grand Prix in Halifax, Nova Scotia a month prior - selling out within 12 minutes of tickets going on sale. It was attended by a record shoreside crowd of 50,000 spectators along the Halifax and Dartmouth waterfronts.


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