(Bloomberg) -- Prime Minister Rishi Sunak’s Conservatives continued their slide in Bloomberg’s UK poll of polls as the Liberal Democrats hit their highest rating of the campaign, a reminder that the threat to the governing party doesn’t just come from the insurgent right-wingers in Nigel Farage’s Reform UK party.

The Tories slipped a fraction to 20.1%, extending a run of record lows in the Bloomberg composite, a rolling 14-day average using data from 11 polling companies stretching back to January 2021. The Liberal Democrats posted 11.5% — their highest in a campaign that was kicked off on May 22 when Sunak called the July 4 vote. Reform UK edged up to 15.9%, matching their record high.

Keir Starmer’s Labour Party are on 41%, their lowest level of the campaign, though still enjoying a healthy lead in excess of 20 points over the Tories. That would see the Labour leader comfortably win the keys to 10 Downing Street.

©2024 Bloomberg L.P.