ADVERTISEMENT

Technology

Trump Officials Discuss Tighter Curbs on Nvidia China Sales

Has Nvidia reached its peak in the market?

(Bloomberg) -- Trump administration officials are exploring additional curbs on the sale of Nvidia Corp. chips to China, according to people familiar with the matter, who emphasized that conversations are in very early stages as the new team works through policy priorities. 

Officials are focused on potentially expanding restrictions to cover Nvidia’s H20 chips, according to the people, who asked not to be identified because the discussions are private. That offering, which can be used to develop and run artificial intelligence software and services, is a scaled-down product designed to meet existing US curbs on shipments to China.

The people added that a decision on any restrictions is likely a long ways off, given that the Trump administration is only beginning to staff up in relevant departments. Commerce Secretary nominee Howard Lutnick, Trump’s pick to lead the agency that oversees chip trade curbs, said during a confirmation hearing Wednesday that he would be “very strong” on semiconductor controls, without providing more specifics.

Nvidia shares fell as much as 6.9% in New York after Bloomberg reported the news, extending a rocky week for the chipmaker.

A spokesperson for the White House didn’t immediately respond to a request for comment. An Nvidia spokesperson said in a statement that the company “is ready to work with the administration as it pursues its own approach to AI.”

A decision to tighten restrictions on Nvidia would be a further escalation of tensions between the world’s two largest economies. It comes as the US government and technology industry respond to evidence that China is further along in the AI race than anticipated.

For Nvidia, which has been under restrictions on what it can sell in China since 2022, an extension of the rules would further hurt its revenue in the largest market for semiconductors. It has argued that restrictions reinforce Chinese determination to make itself independent of US technology and will weaken US companies — two things that run counter to the aims of the trade actions.

“The thresholds set by the Biden administration are based on performance levels reached five years ago,” the company said in the statement.

H20 is the result of previous rounds of restrictions that first required Nvidia to seek licenses for exports of its best AI chips. The company responded with downgraded variants — called H800 — that weren’t as powerful. But President Joe Biden’s administration then imposed tighter performance limits in 2023 that included that chip. Nvidia responded with the H20, a further scaled-down version.

The idea of tightening existing trade curbs to include H20 chips has been kicked around in Washington for some time. Staff in the Biden administration recommended such restrictions, the people said, but officials ultimately didn’t pursue the measures before leaving office. 

Nvidia chips, already the most sought-after technology in the AI boom, are coming under even more intense scrutiny after Chinese startup DeepSeek released a new artificial intelligence model that it said rivals the performance of offerings from OpenAI, Alphabet Inc.’s Google and Meta Platforms Inc. The Chinese company said its system was built at a fraction of the cost and used older Nvidia chips. 

The potential threat to the US firms’ edge in the industry triggered a swoon for tech stocks, including Microsoft, Nvidia, Oracle Corp. and Google, erasing a total of almost $1 trillion in market value Monday. Microsoft and OpenAI are investigating whether data output from OpenAI’s technology was obtained in an unauthorized manner by a group linked to DeepSeek, according to people familiar with the matter.

--With assistance from Ian King.

(Updates with Nvidia shares in fourth paragraph.)

©2025 Bloomberg L.P.