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WW CEO Ousted as New Weight-Loss World Makes Diet Program Passe

A box of Weight Watchers International Inc. brand ice cream bars is arranged for a photograph in Princeton, Illinois, U.S., on Monday, Feb. 26, 2018. Weight Watchers International Inc. is releasing earnings figures on February 27. Photographer: Daniel Acker/Bloomberg (Daniel Acker/Bloomberg)

(Bloomberg) -- WW International Inc. ousted Chief Executive Officer Sima Sistani after a tumultuous two-and-a-half year tenure at the diet company.

Her exit is the latest in a string of high-profile departures amid plunging shares at the company, also known as WeightWatchers. Board member Tara Comonte will immediately assume the role of interim CEO, according to a statement Friday. 

WW struggled with its identity as customers shunned diet culture, and weight-loss shots emerged as a potent tool for those seeking to shed pounds. The company is now selling the medications from Novo Nordisk A/S and Eli Lilly & Co., but that has yet to fix its financial problems.

Sistani was named CEO in 2022 as WeightWatchers was struggling to stay relevant in the rapidly changing industry. A Silicon Valley veteran who made a name for herself selling the video-chat app Houseparty, she was tasked with ushering the company into a new era. 

The move has yet to pay off: WeightWatchers’ stock has lost 90% of its value this year and the company has a market value of less than $68 million. Much of that decline came after Oprah Winfrey, the face of the company for nearly a decade, said she was leaving the board in February. 

Shares were down more than 4% at 10:18 a.m. in New York on Friday, paring earlier gains.

In August, WeightWatchers said it was laying off employees and looking for other ways to cut costs. The business has been in a steady decline since 2019, when the Covid-19 pandemic dramatically reduced subscribers to its in-person meetings and its once-growing online offering plateaued.

Revenue for the past 12 months was down almost 12% to $829.4 million through June from the same period a year earlier.

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