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Nubank Is Taking New Look at Argentina Under Milei, CEO Says

Javier Milei, Argentina's president, speaks during the United Nations General Assembly (UNGA) in New York, US, on Tuesday, Sept. 24, 2024. World leaders from more than 190 nations have descended on New York City for the general assembly's annual high level debate as well as discussions on the war in Gaza, Russia's invasion of Ukraine and issues ranging from climate change to the challenge posed by artificial intelligence. (Jeenah Moon/Bloomberg)

(Bloomberg) -- Nu Holdings Ltd. is reassessing prospects for Argentina as all of Latin America roots for the success of President Javier Milei, Chief Executive Officer David Vélez said.

Nubank, as the firm is known, “will watch” Argentina over the next 12 months, and is “taking a new look” at the country under Milei, who took over in December, Vélez said Wednesday in an interview at the Bloomberg New Economy at B20 in Sao Paulo.

Vélez said that while Brazil can still contribute to the bank’s growth, Mexico is the nation offering the biggest opportunity for now. He said 88% of Mexicans don’t have access to credit, for example. 

“It feels like Mexico is 50 years behind,” he said. Vélez added that the “sky is the limit” for the growth of verticals beyond financial services, citing telecommunications, health and education as relevant sectors.

The vast majority of Nubank’s business comes from Brazil, where it has about 95 million customers. Mexico is second-biggest, followed by Colombia.

In a separate interview for Bloomberg Television, Vélez said the company has ample opportunities to expand beyond financial services in Brazil, and will move into new countries in the next five to 10 years. The Hispanic market in the US could also be an opportunity, he said.

Pierpaolo Barbieri, founder and CEO at the Latin American fintech Uala, said on a separate panel at the event that Argentina’s market offers a big opportunity as long as inflation is tamed under Milei. Some 50% of adults in the region don’t have a bank account, which poses a big opportunity for fintechs to expand their services, Barbieri said.

New Economy at B20 is being organized by Bloomberg Media Group, a division of Bloomberg LP, the parent company of Bloomberg News.

(Updates with Uala CEO Pierpaolo Barbieri’s comments in seventh paragraph.)

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