(Bloomberg) -- DraftKings Inc. agreed to acquire Simplebet Inc., which specializes in wagers placed during a live sporting event, saying the deal will make betting easier for customers.
DraftKings, one of the largest online betting companies, plans to integrate the Simplebet models into its systems. according to a statement Wednesday. The cost of the acquisition wasn’t disclosed.
Such in-game or microbets are growing in popularity. Simplebet, which was founded in 2018, provides pricing information on such wagers to other operators for leagues including the NFL, MLB and the NBA.
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